This new era of digital marketing in India will be very beneficial for business, know how!
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
1) Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
>Websites.
>Blogs.
>Infographics.
2) Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
>Blog posts.
>Ebooks and whitepapers.
>Infographics.
>Online brochures and lookbooks.
Want to learn and apply content marketing to your business? Check out HubSpot Academy's free content marketing training resource page.
3) Video Marketing
4) Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
>Facebook.
>Twitter.
>LinkedIn.
>Instagram.
>Snapchat.
>Pinterest.
>Google+.
5) Pay-Per-Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
>Paid ads on Facebook.
>Promoted Tweets on Twitter.
>Sponsored Messages on LinkedIn.
6) Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.
7) Influencer Marketing
8) Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.
9) Digital Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
>Email newsletters.
>Social media post scheduling.
>Contact list updating.
>Lead-nurturing workflows.
>Campaign tracking and reporting.
10) Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:
>Blog subscription newsletters.
>Follow-up emails to website visitors who downloaded something.
>Customer welcome emails.
>Holiday promotions to loyalty program members.
>Tips or similar series emails for customer nurturing.
11) Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
>Reporter outreach via social media.
>Engaging online reviews of your company.
>Engaging comments on your personal website or blog.
12) Inbound Marketing
Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.
13) Google Business Listing
Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.
1) Search Engine Optimization (SEO)
This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
>Websites.
>Blogs.
>Infographics.
2) Content Marketing
This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
>Blog posts.
>Ebooks and whitepapers.
>Infographics.
>Online brochures and lookbooks.
Want to learn and apply content marketing to your business? Check out HubSpot Academy's free content marketing training resource page.
3) Video Marketing
4) Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
>Facebook.
>Twitter.
>LinkedIn.
>Instagram.
>Snapchat.
>Pinterest.
>Google+.
5) Pay-Per-Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include:
>Paid ads on Facebook.
>Promoted Tweets on Twitter.
>Sponsored Messages on LinkedIn.
6) Affiliate Marketing
This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:
Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.
7) Influencer Marketing
8) Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be "native" -- Facebook advertising and Instagram advertising, for example.
9) Digital Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
>Email newsletters.
>Social media post scheduling.
>Contact list updating.
>Lead-nurturing workflows.
>Campaign tracking and reporting.
10) Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:
>Blog subscription newsletters.
>Follow-up emails to website visitors who downloaded something.
>Customer welcome emails.
>Holiday promotions to loyalty program members.
>Tips or similar series emails for customer nurturing.
11) Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include:
>Reporter outreach via social media.
>Engaging online reviews of your company.
>Engaging comments on your personal website or blog.
12) Inbound Marketing
Inbound marketing refers to the "full-funnel" approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound marketing strategy.
13) Google Business Listing
Visual search can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results.
Helpful Information..!
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This is a good post. You have nicely shared how digital marketing is changing in India. It’s true that using the right tools and strategy is very important now. We also offer digital services for small businesses in Pune – Pune Digital Marketing Agency . Thanks for the helpful info.
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