At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. 1) Search Engine Optimization (SEO) This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include: >Websites. >Blogs. >Infographics. 2) Content Marketing This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include: >Blog posts. >Ebooks and whitepapers. >Infographics. >Online brochures and lookbooks. Want to learn and apply content marketing to your business? Check out HubSpot Academy's free content marketing training resource page. 3) Video M...
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